Monday, 20 December 2010

One of the Pioneers

He was the pioneer of the sleek gowns and flowing jumpsuits that moved across the floor at Studio 54.  He was the fashion superstar of the 1970s and beyond.  He was Halston.  Born far from Fashion Mecca in Des Moines, Iowa in 1932, Roy Halston Frowick, aka Halston, is known as the first designer to realize the potential of licensing himself.  He was one of the first designers to make his clothing designs available to women of all income levels, something that at that time was very controversial, but many designers today do with their own lines. 
Halston at Studio 54 with Mick and Bianca Jagger
Take Michael Kors for example.  His clothes are sophisticated and look expensive, but his ready-to-wear line is very affordable, with several pieces under $100. 
Michael Kors fashion show

Betsey Johnson's designs are also affordable, with fun and quirky tops and dresses between $100 and $200. 
Some fun dresses from Betsey Johnson
Halston brought in a new era of designing.  Not only were his designs iconic, but also he helped bring high fashion to all women, not just those with heavy purses.

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